You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products. Alexander Osterwalder
你需要足够天真去做不同的事情。没有一家大出版社能让我们共同创造一个完全设计的、四色的商业书籍——因为它与出版业的逻辑背道而驰。然而，我们认为商业模型生成是一种产品，而不仅仅是一本书——类似于苹果产品。奥斯特瓦德（谷歌翻译仅供参考）